WCEF accelerator session: Product-as-a-Service business innovation accelerates the circular economy

PACCT for Sustainability aims to make service and sustainability the keystone of businesses across Europe and to build a European community focused on Product as a Service.

They are organising a WCEF2025 accelerator session on Product-as-a-Service models. The webinar will look at how these models contribute to reducing environmental impact by aligning business performance with resource efficiency and long-term sustainability. The speakers will talk about their own experiences and describe the challenges they faced and the key success factors they identified while implementing these innovative business models. 

On the programme:

• Why the circular economy alone is not enough and how business model innovation, like Product-as-a-Service, is key to achieving true sustainability.
• How Product-as-a-Service enables companies to align profitability with long-term environmental goals.
• Real-world case studies from PACCT’s network, demonstrating how Product-as-a-Service models drive economic and ecological impact.
• Practical steps for businesses looking to transition to service-based models.

Speakers: 

• Yael Shemer: Co-Founder and CCO of TULU
• Elina Roine: Deputy Director-General, Operations – Lending & Advisory of the European Investment Bank
• Michel Vincentelli: Senior Vice President, Connected Solutions Business Line of Michelin
• Neil Kay: Vice President, Agricultural Solutions EMEA West of BASF

This webinar will take place in English at 12:30-14:00 CEST on 16 May. Programme and registration.